Transform and strategize
New Profit is a venture philanthropy organization applying venture capital principles to drive social impact. When they sought a website redesign, their goal was to enhance clarity around their core offerings, team, and portfolio. Additionally, they envisioned a donor-exclusive platform (Investor Dashboard) featuring specialized content, alongside a vibrant and dynamic newsroom (NP Go).
Client
New Profit
Skills
Rebranding, creative direction, wireframing, design, development
The website redesign for New Profit began with a comprehensive overhaul of their design system, which involved expanding the color palette to include vibrant, energetic colors, refining typography, adopting a sophisticated photography strategy, and integrating 3D art elements.
A strategic content approach was pivotal in achieving the website's primary goal: ensuring visitors could navigate and absorb information effortlessly. We structured large content blocks into digestible segments, implemented interactive elements, eye-catching graphs and charts, utilized lines and color blocks for visual hierarchy and content grouping, and incorporated prominent call-to-action buttons to guide visitors seamlessly through the site.
NP Go and the Investor Dashboard build upon the core design system of the website while focusing on a specific subset of colors derived from the main palette.
